About Us
For over two decades, we've helped South Africa's most important organisations navigate complex communications challenges through unwavering strategic focus and premium creative execution.
Glynis Simpson
Managing Director
With more than three decades of hands-on experience in corporate publications and strategic communications, Glynis brings a rare combination of calm leadership, technical mastery, and client-centred service. She is the primary point of contact for clients, guiding them through each stage of the reporting journey and ensuring that communication flows smoothly between all teams involved.
Glynis has spent her career immersed in the world of annual reports, strategic plans, performance plans, and financial advertising — building a reputation for reliability, accuracy, and thoughtful problem-solving. Her extensive background in graphic design, project management, and print production allows her to translate complex requirements into beautifully executed, compliant, and impactful publications.
Samantha Johnston
Brand Specialist
Samantha brings over 21 years of experience across print production and, in the last five years, brand environments and large-scale event execution. She pairs a sharp technical instinct with a natural eye for detail, shaping ideas into experiences that feel intentional, elevated, and beautifully delivered.
Her grounding in print — built from years on the factory floor — gives her a rare fluency across design, production, and client needs. She has partnered with major brands to transform spaces, manage complex logistics, lead national crews, and bring creative concepts to life with precision.
Samantha also plays a key role in driving Broadsword's growth, working across strategy and sales to expand the agency's offering and lead its evolution into a fully integrated brand experience partner.
Our Philosophy
What We Stand For
The principles that guide our work, define our culture, and shape the strategies we build for our clients.
Craft Over Speed
We never rush the process. Every strategy, design, and piece of content is produced to the highest standard, ensuring it performs in the real world.
Relationships First
Our longest client relationships span two decades. We believe in building trust through consistency, transparency, and shared success.
End-to-End Ownership
From initial concept all the way to final delivery, one dedicated team handles your project, ensuring uncompromised quality control.
Built to Endure
We ignore temporary trends in favour of timeless strategic principles. We create brands and communications that last.
Commitment to Transformation
B-BBEE Level 1 Contributor
Broadsword Communications is deeply committed to sustainable economic transformation and empowerment within the South African business landscape.
Years of Experience
Projects Delivered
Service Pillars